|
Capitalizing on the booming digital home concept, Hewlett-Packard (HP)
Taiwan Ltd launched two entertainment computers bundled with karaoke packages
yesterday.
"We want to differentiate ourselves from our competitors by adding more
unique applications, such as karaoke solutions, for entertainment PCs," Dennis
Chen (³¯·q§»), general manager of the personal systems group, said on the
sidelines of the product launch.
According to Chen, Taiwanese on average frequent karaoke lounges once
every three months, with each spending between NT$3,500 and NT$5,500 (US$105 and
US$164).
Therefore, the company decided to bundle the new HP Pavilion M7270TW and
M7280TW Media Center PCs with karaoke packages, which will allow users to sing
their hearts out with 3,000 English and Mandarin song titles, said Sherry Lin
(ªL©Éæ¢), market development manager of the personal system group.
The number of available titles will be increased to 4,000 in January next
year to provide home users with more variety, she added.
By the end of the year, HP aims to sell around 1,500 units of these two
PCs, Chen said, predicting that shipments of entertainment PCs will account for
10 percent of its total home PC volume this year.
Based around Microsoft's Windows XP Media Center Edition, an entertainment
PC is designed to help home users manage digital content, including photos,
television shows, movies or music stored on a hard drive.
It features an interface that allows a user to control the computer from
the couch.
Copyright © 1999-2005 The Taipei Times. All rights reserved
|
Login
Register
FAQ
Search
