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Lonman
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Posted: Tue Nov 10, 2015 12:53 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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MrBoo wrote: Thanks! The packs you are offering are a great idea for the KJ just starting out. But they probably won't appeal much to the established KJ. I look at the song lists and go:
Got it Got it Don't need it Got it Don't need it Don't need it Don't need it Could use it
So it isn't worth the investment for a pack where I can't use half or less. These would be appealing to the KJ that has singers asking for modern stuff but most do classic rock, metal, grunge or country. If I have those, I am mostly golden. If I don't have something, being able to pick it up with an existing credit makes it easier to buy on the fly. This type of grouping for a sale (like old discs) puts me back in the same boat - i'll only buy it if it contains more than half of it useable content. I didn't buy discs just to have (they had to contain at least half the songs I neede), not going to do it with digital packs either. Sell them individually and then you're talking!
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MrBoo
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Posted: Tue Nov 10, 2015 12:54 pm |
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Joined: Tue Jul 31, 2012 3:35 am Posts: 1945 Been Liked: 427 times
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DigiTrax Karaoke wrote: That makes a lot of sense. Just to make sure I understand what you're telling me: sell rolling credits with discounts for buying larger numbers of credits, and allow those (or cash purchases) to be applied to singles. Keep cash purchases for larger bundles for KJs looking to fill out full catalogs, and discount those on special promotions where desired.
Others may disagree but I think it makes sense. You are offering bulk value in both areas. Someone who doesn't want to buy credits or a pack can buy a single track for $2.99 Or get the same track for $2.50 by using a credit from a prior bulk credit purchase. Or buy\pay for a pack that has the track in it where all the tracks work out to $2.45 each. Value and versatility. I'm just one guy's opinion, and others have chimed in, but the more opinions you can get the better.
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 12:59 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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MrBoo wrote: Others may disagree but I think it makes sense. You are offering bulk value in both areas. Someone who doesn't want to buy credits or a pack can buy a single track for $2.99 Or get the same track for $2.50 by using a credit from a prior bulk credit purchase. Or buy\pay for a pack that has the track in it where all the tracks work out to $2.45 each. One option that I'm looking at combines the two approaches by giving the user a "virtual wallet" of $'s. You can fill your wallet with, say, $12 of credit for a $10 cash purchase, $25 of credit for a $20 cash purchase, etc. Then when you make a purchase, you spend from your virtual wallet. A system like that would let us keep a single "price" on each item, without mixing credits versus cash and risking confusion, while still allowing for a direct purchase where desired. What do you think?
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 1:00 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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Lonman wrote: Sell them individually and then you're talking! Another vote for singles. I'm listening.
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Lonman
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Posted: Tue Nov 10, 2015 1:07 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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Here is an idea of others credit purchase system (if you don't already know, but this is kind of what they are talking about). $3 per track if you just buy individually. As low as $1.40 per track in the higher $$ packs.
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Lonman
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Posted: Tue Nov 10, 2015 1:12 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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Oh and add the ability to pay with PayPal. I use this on all of the sites I buy from.
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 1:23 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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Lonman wrote: Here is an idea of others credit purchase system That's a well-done chart, and easy to understand. Also, we do have Paypal enabled on the site. Thanks for the feedback!
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Lonman
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Posted: Tue Nov 10, 2015 1:28 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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DigiTrax Karaoke wrote: Lonman wrote: Here is an idea of others credit purchase system That's a well-done chart, and easy to understand. Also, we do have Paypal enabled on the site. Thanks for the feedback! I didn't see the PayPal option when I just tried to purchase a download? This is only what comes up credit card or voucher code
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 1:34 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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Lonman wrote: I didn't see the PayPal option when I just tried to purchase a download? This is only what comes up credit card or voucher code Wrong site, brah. http://karaokecloud.net/
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Lonman
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Posted: Tue Nov 10, 2015 1:35 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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Oh nevermind, I just noticed I was on the old download site karaokeclouddownloads.com - should add PayPal option to that one
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dsm2000
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Posted: Tue Nov 10, 2015 1:42 pm |
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Super Poster |
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Joined: Sat Nov 01, 2014 8:41 am Posts: 682 Been Liked: 259 times
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I appreciate your efforts to bring legal karaoke back but PLEASE adopt the KISS business model - Keep it simple stupid.
A credit is a credit forever(or as long as you stay in business)
One credit = 1 song in however many formats the KJ wants to download it. Period. Perpetual online availability to re-download purchased songs without further cost.
No stupid, complicated, marketing games ie "Normal 4 credits per song price is reduced to 3 credits per song on 2nd Tuesday of 3rd month of a year that has a full moon falling on a Tuesday". This is just BS smoke and mirrors to your customers and tells them how little you value them.
Promotions are handled EXCLUSIVELY by changing the price per credit. The purchasing power of a credit no matter how much it was originally purchased for stays the same - 1 song.
Customers buy their desired number of credits and use them at their discretion.
Any other business model will not fly with the pro KJ when your competitors already offer this model.
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Lonman
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Posted: Tue Nov 10, 2015 1:45 pm |
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Joined: Mon Dec 10, 2001 3:57 pm Posts: 22978 Songs: 35 Images: 3 Location: Tacoma, WA Been Liked: 2126 times
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DigiTrax Karaoke wrote: Lonman wrote: I didn't see the PayPal option when I just tried to purchase a download? This is only what comes up credit card or voucher code Wrong site, brah. http://karaokecloud.net/Yeah I caught that after the fact. So right now there are no individual downloads available - correct? What is the other site? karaokeclouddownloads.com where you can individually buy single downloads?
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 1:55 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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Lonman wrote: So right now there are no individual downloads available - correct?
What is the other site? karaokeclouddownloads.com where you can individually buy single downloads? Correct, but if I can find a force multiplier that lets me more easily manage thousands and thousands of products, I'm going to offer singles there. I've got solutions for getting the single products onto the site in a fairly efficient manner, but quality control testing to make sure each one is ingested properly, and for managing them once they're up, is going to be a real bear. We'll also answer the demand for plain backgrounds like you see on http://www.karaokeclouddownloads.com.
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MrBoo
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Posted: Tue Nov 10, 2015 2:03 pm |
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Joined: Tue Jul 31, 2012 3:35 am Posts: 1945 Been Liked: 427 times
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DigiTrax Karaoke wrote: One option that I'm looking at combines the two approaches by giving the user a "virtual wallet" of $'s. You can fill your wallet with, say, $12 of credit for a $10 cash purchase, $25 of credit for a $20 cash purchase, etc. Then when you make a purchase, you spend from your virtual wallet.
A system like that would let us keep a single "price" on each item, without mixing credits versus cash and risking confusion, while still allowing for a direct purchase where desired.
What do you think? I like the concept. I'd like to see what where the single track pricing ends up. Keep in mind, someone like me will sometimes put $40 in the wallet and turn around and spend it all. This does simplify things. You'll need to be creative in your pricing. A 50 song pack should have more value per track than the single track purchase. That is a given. But the single track purchase could be just as big or bigger than the 50 song pack. There is added value here, even if I pay more per track, because the price per USABLE track is still much greater than the 50 song pack. Let me know if that doesn't make sense... I thought of another value in having as many packs as possible. I may look at a 50 song Elvis pack. I may not buy the pack but I may find 20 songs I purchase just because I was reminded of them in the pack. I do that three times and I have 60 songs I am purchasing. I do this quite often. I'll go through several artist listings and pick 20 songs and buy them all at the same time. I am pinpointing my needs this way.
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MrBoo
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Posted: Tue Nov 10, 2015 2:08 pm |
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Joined: Tue Jul 31, 2012 3:35 am Posts: 1945 Been Liked: 427 times
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DigiTrax Karaoke wrote: Lonman wrote: So right now there are no individual downloads available - correct?
What is the other site? karaokeclouddownloads.com where you can individually buy single downloads? Correct, but if I can find a force multiplier that lets me more easily manage thousands and thousands of products, I'm going to offer singles there. I've got solutions for getting the single products onto the site in a fairly efficient manner, but quality control testing to make sure each one is ingested properly, and for managing them once they're up, is going to be a real bear. We'll also answer the demand for plain backgrounds like you see on http://www.karaokeclouddownloads.com. Maybe you could offer the same virtual wallet at both sites? The older site needs several modifications if you keep that as your primary singles site. Previews and detailed receipts (It's covered! Don't beat the dead horse) Or the better solution is to make Karaokecloud.com the streaming site and make this new site the song purchase site. You can advertise and link between the sites. That makes the most sense to me.
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DigiTrax Karaoke
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Posted: Tue Nov 10, 2015 2:51 pm |
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Joined: Fri May 21, 2010 12:05 pm Posts: 141 Been Liked: 7 times
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MrBoo wrote: I like the concept. I'd like to see what where the single track pricing ends up. Keep in mind, someone like me will sometimes put $40 in the wallet and turn around and spend it all. This does simplify things. You'll need to be creative in your pricing. A 50 song pack should have more value per track than the single track purchase. That is a given. But the single track purchase could be just as big or bigger than the 50 song pack. There is added value here, even if I pay more per track, because the price per USABLE track is still much greater than the 50 song pack. Let me know if that doesn't make sense... I thought of another value in having as many packs as possible. I may look at a 50 song Elvis pack. I may not buy the pack but I may find 20 songs I purchase just because I was reminded of them in the pack. I do that three times and I have 60 songs I am purchasing. I do this quite often. I'll go through several artist listings and pick 20 songs and buy them all at the same time. I am pinpointing my needs this way. Makes perfect sense. We'd want to make sure our pricing delivers at least the same value as the competition, within the limits of licensing. I like what you said about the purchasing triggers from the packages. I need to make sure all those song lists have direct links to the singles when they're input.
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earthling12357
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Posted: Tue Nov 10, 2015 3:03 pm |
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Joined: Sat Jan 08, 2011 11:21 pm Posts: 1609 Location: Earth Been Liked: 307 times
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It might be helpful to visit the sites of your successful competition and purchase a credit or a track or two so you can understand the process that draws business rather than trying to reinvent it. It will also make you sound more like you understand your own business when you don't have to ask questions about how credits work. The knowledge gained will be worth the ten dollar investment.
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MrBoo
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Posted: Tue Nov 10, 2015 3:15 pm |
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Joined: Tue Jul 31, 2012 3:35 am Posts: 1945 Been Liked: 427 times
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DigiTrax Karaoke wrote: Makes perfect sense. We'd want to make sure our pricing delivers at least the same value as the competition, within the limits of licensing.
I like what you said about the purchasing triggers from the packages. I need to make sure all those song lists have direct links to the singles when they're input. Links would be awesome! Have it open a new page or provide quick access back to the prior page. Make navigation simple and intuitive. The key to success is the path of least resistance.
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jclaydon
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Posted: Tue Nov 10, 2015 4:22 pm |
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Super Duper Poster |
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Joined: Fri Jun 18, 2010 11:16 pm Posts: 2027 Location: HIgh River, AB Been Liked: 268 times
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dsm2000 wrote: I appreciate your efforts to bring legal karaoke back but PLEASE adopt the KISS business model - Keep it simple stupid.
A credit is a credit forever(or as long as you stay in business)
One credit = 1 song in however many formats the KJ wants to download it. Period. Perpetual online availability to re-download purchased songs without further cost.
No stupid, complicated, marketing games ie "Normal 4 credits per song price is reduced to 3 credits per song on 2nd Tuesday of 3rd month of a year that has a full moon falling on a Tuesday". This is just BS smoke and mirrors to your customers and tells them how little you value them.
Promotions are handled EXCLUSIVELY by changing the price per credit. The purchasing power of a credit no matter how much it was originally purchased for stays the same - 1 song.
Customers buy their desired number of credits and use them at their discretion.
Any other business model will not fly with the pro KJ when your competitors already offer this model. And you can STILL use this model for your current packs. For example, you are currently selling different digital albumns with twenty songs on it. Under the 1 credit = 1 song system, that means that 1 digital album costs twenty credits have a packages of 500 or 1000 songs for the kj just starting out? it would be 500 and 1000 credits respectively. edit: i just remembered these are HD videos, so if you want to charge more for the HD that's fine, you'd just increase the price of a credit back and still stick to the scheme above.
Last edited by jclaydon on Tue Nov 10, 2015 10:42 pm, edited 1 time in total.
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frede
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Posted: Tue Nov 10, 2015 9:53 pm |
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Joined: Sun Nov 13, 2011 7:37 am Posts: 304 Location: Washington D.C. Been Liked: 31 times
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DigiTrax Karaoke wrote: Got it, the discount is built into the credit pack purchase. That seems more user-friendly than time-limited discount sales, but limits our ability to run specials if we can't allow the discounts to stack and might risk some user dissatisfaction... I usually wait for the Black Friday sale on credits to buy mine. It would also be nice to have a "special" on KJMediaPro credits too
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