Lonman wrote:
To me you only change a company name to change a failing status or merge with another company. If it was successful-that is the name you should use.
I mostly agree. I have seen failing companies TRY a name change... but when you see the same people, everyone catches on really quick that it's the same old same.
I also might add if your company if moving to totally different market (such as a different state), and you don't have that many reviews, you might want to change the name for a fresh start... Of course, you can say "formerly {Business Name}" if you want to people to see your pedigree.